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Not Where You Want to Be? Maybe You’re Out of Alignment!
Feeling stuck? LIke nothing you try is working in your business? It may be that you are out of alignment. What do you I mean? Let me tell you a personal story. In my married life, there were some...
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Goal Setting for the New Year
It’s that time of year. Time to make New Year’s resolutions, time for a new beginning, time for fresh starts. But let me suggest something radical. New Year’s resolutions seldom work. In...
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How Building Your Brand is Like Acting on a Stage
When building a brand, many people don’t understand the truth about an audience. They fear the stage and being seen as the center of attention. Well, first off, you need to understand a key fact about...
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How Building Your Brand is Like Acting on a Stage
When building a brand, many people don’t understand the truth about an audience. They fear the stage and being seen as the center of attention. Well, first off, you need to understand a key fact about...
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5 Simple Marketing Tips to Promote Your Brand
Online marketing has opened up many options to the small business owner. But it has also made life very complicated. There are so many choices that it can get overwhelming and daunting. Here are a few...
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Experiencing Burn Out? Ideas to Start Over Step by Step
Burn out can have a negative effect on your brand, resulting ultimately in failure if not addressed properly. For my husband and myself, that became very apparent late last Fall. It took a great toll...
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Revealed: 4 Reasons Why Business Owners Fail
In these times, a sad statistic has come to light: more businesses are failing than are opening. Why do businesses fail? What are business killers? Here are some ideas to help you avoid being part of...
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Finding Your Perfect Identity
With all the competition out there facing small business owners, how do you stand out? How do you attract people to you rather than chasing them? By finding your perfect identity. An identity...
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3 Design Secrets Experts Don’t Want You to Know
When creating a brand, design standards are very important. Knowing these standards can help you stand out above your competition. But not many business owners know what they are. Here are three...
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Everything You Need to Know About Getting Cheap Logo Design
So you’ve decided that you want to outsource your logo and you are looking for a designer. How can you save money? Let me give you a few hints from the perspective of a graphic artist: If all you are...
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Respect: the One Attitude that Can Make Your Brand Stand Out
These days, it seems that more and more companies do not care about their product or service and they are apathetic toward their customers. But as a work at home Mom or Dad, you have an excellent...
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What Every Business Owner Ought to Know About Branding
As a branding consultant, a get a lot of blank stares and even snide remarks when I mention the subject of branding. Many small business owners don’t even know what it means or never heard of it. And...
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How to Beat the Fear of Failure
The longer I am in business and the more I teach about branding, the more I realize that about 80 percent of it comes down to mindset. And one of the biggest mindsets that’s hard to overcome is the...
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5 Ways to Brand on a Budget
Branding can get expensive, there’s no doubt. Especially when you consider that corporations spend tens of thousands of dollars on this endeavor. So how can you as a work at home business owner brand...
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Creating the Best Name for Your Business to Get Noticed
A name is the foundation of your brand. Your name is the single-most important clue as to what your brand image will look like. Your name helps you connect with your prospects and customers. Obviously,...
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Writing a Mission Statement Ensures that You Stay on Target with Your...
Mission statements. Nonprofits use them frequently. Churches use them all the time. Corporations use them as well. But what about you? Have you created your mission statement? And why is it important?...
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Your Brand–Like a Box of Chocolates!
In one of my live presentations I like to hand out Dove Chocolates to the audience. Why? Well, it usually makes me very popular, true. And I love chocolate. But that’s not the reason. I specifically...
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What to Do When You Want to Quit
Let’s face it. The entrepreneurial, work at home life is not always easy. Sometimes it’s just plain hard. There are times when we want to quit. It’s happened to me many times. So what can we do? Here...
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Marketing Strategy–Why Consistency is So Important
Let me ask a question: what kind of marketing strategy do you have? Or do you even have one? Is it more of the method of throwing something at a wall and hoping it will stick? To make sales, we as...
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5 Tips for Designing Flyers that Will Make Your Advertising Rock
Flyers. An inexpensive way to promote your business. You can make them quickly, they are inexpensive, you can post them on bulletin boards around town, and you can take them to networking meetings to...
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